free template

The sponsorship proof checklist.

You paid for a list of deliverables. This is the proof to demand for each one — and when to capture it, because most of the evidence vanishes the day the event ends. Collect it while it’s live and the pack you bring to finance and the renewal writes itself.

Deliverable by deliverable

Logo on event website
Screenshot of the live page with your logo visible (full page, URL in frame)The day it goes live — pages get rebuilt
Sponsors page listing
Screenshot of your tier placement relative to other sponsorsThe day it goes live
Push notification
Screenshot of the push as received on a device, with timestamp visibleThe moment it fires — it can't be re-sent
In-app PDF / content page
Screenshot or export of your content inside the event appDuring the event, while the app is live
Email blast / newsletter ad
The actual email (forward or full screenshot), your placement visibleSend day
Booth & signage
Photos showing your brand in context — wide shot plus close-upDuring the event
Lanyards / badges / prints
Photo of the item in use, not the supplier mockupDay one, before wear and tear
Sponsored session / stage mention
Photo of the stage moment; recording or agenda listing where agreedDuring the session
Lead report / attendee list
The file itself (CSV or XLSX), not a count quoted in a slideContracted delivery date — chase it
Delivery analytics
The report or dashboard export: impressions, opens, clicksAs soon as the organizer's numbers close

What goes in the pack

One entry per deliverable — status, proof file, who provided it, timestamp — plus a one-page summary: the spend, the tier, deliverables verified out of contracted, and anything disputed with its resolution. Framed that way it’s not just an audit artifact; it’s the renewal one-pager— the evidence you bring to “did this event earn next year’s budget?”

Why a checklist isn’t quite enough

A checklist tells you what to ask for. It doesn’t chase the organizer, track which of ten items is still missing three weeks out, or timestamp anything. Draftpile turns this exact checklist into a live room: your organizer uploads proof against each deliverable from one link (no account), you see missing / received / disputed / verified at a glance, and the proof pack exports itself. The contract offers you no recourse — by design — so the record is your leverage.

Questions

What proof should a sponsor collect for an event sponsorship?
For every contracted deliverable, collect a timestamped capture of the actual placement: screenshots of the logo on the event website and sponsors page, a screenshot of the push notification and in-app PDF, the email blast with your ad visible, photos of the booth and signage showing your brand, session proof (photo plus recording where agreed), and the post-event lead report and delivery analytics as files — not summarized in a slide.
When should sponsorship proof be collected?
While each deliverable is live. Digital placements vanish — a push can't be re-sent, and the sponsors page is rebuilt for next year's event. Ask for proof to be uploaded as each item ships, not in a recap deck weeks after the event, when anything missed can no longer be fixed or evidenced.
What should a sponsorship proof pack include?
One entry per contracted deliverable with its status (delivered/verified, disputed, or missing), the proof file, who provided it, and a timestamp — plus a one-page summary with the spend, the tier, and the delivery rate. That's the artifact you forward to finance and bring to the renewal conversation.
How is this different from the recap deck the organizer sends?
A recap deck is the organizer's summary — one-way, unverifiable, and assembled after the evidence window closed. A proof checklist (and a deliverables ledger like Draftpile) is the sponsor's own record: per-deliverable status with timestamped proof you collected while it could still be verified.
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